The Road to $100K Monthly Revenue, Starting With Just $2K
What we found
A newly acquired shop under new ownership was set to relaunch as a rebranded business, but despite the potential, there were serious roadblocks:
Overreliance on foot traffic
Outsourced development delays
Lack of transparency and insight
Outdated marketing infrastructure
No reporting or performance visibility
Outcome
50X
A $2K investment delivered a 50X return on ad spend (ROAS)
293%
Calls surged 293% over a three-month period
8.77%
CTR held strong, averaging 8.75%+ across four months
15.8%
CPC fell from $2.41 to $2.03, delivering more leads at a lower cost
Overview
A newly acquired hybrid repair shop, Carman Hybrid Repair, set out to reposition itself as a trusted leader in hybrid vehicle service through a strong brand identity and measurable local marketing. In our partnership, we focused on building a scalable foundation, starting with a modern, high-converting landing experience, brand redesign, and the implementation of call tracking and keyword attribution to capture demand and enable performance-based scaling.
What were the pain points?
The main challenge: Outrank the Competition in a Saturated SoCal Hybrid Market with a Brand Built to Scale
The core issues stemmed from inherited digital assets, a lack of transparency with previous vendors, and an overreliance on foot traffic. The business had no functional marketing system in place, no reporting, no brand identity, and no access to the website or existing marketing collateral. Meanwhile, outsourced development delays stalled a complete rebrand and blocked progress across all growth initiatives.
So the new owners faced pivotal questions:
- How do we position hybrid battery repair as the core focus of our marketing strategy?
- How do we attract the right customers to support a pivot toward hybrid battery services?
- How do we rebuild trust and visibility without compromising the new ownership’s credibility?
- How do we align the shop’s specialty with rising demand in the refurbished battery market?
- How do we attract specific car makes and models that align with the shop’s technical expertise and operational model?
The solutions
We began by redefining the brand from the ground up, starting with a bold, trustworthy identity and a logo built to last as the business scaled. Our strategy focused on aligning marketing efforts with the shop’s operational strengths, particularly hybrid battery repair, while establishing clear visibility in the saturated Southern California market.
We built high-converting landing pages with strong visual hierarchy and localized content, designed to attract the specific car makes and models the shop specialized in. Call tracking and keyword-level attribution were implemented to measure performance, capture demand, and fuel campaign optimization.
On the paid media front, we launched tightly segmented Google Ads campaigns, structured around high-intent search terms tied to hybrid battery repair. Ad copy and extensions were continuously refined based on call insights, allowing us to shift budget toward the highest-performing keywords and geographic zones.
This combination of brand clarity, conversion-focused design, and real-time performance tracking allowed the business to transition from walk-in dependent to a growth-ready, inbound-driven operation.
Building blocks that enabled scalable growth
Brand Identity & Trust Framework
Developed a bold, trustworthy brand system aligned with the shop’s core hybrid battery niche, designed to inspire confidence, build local authority, and scale with future growth.
Landing Page Systemization
Built high-converting landing pages optimized for top search intent and high-demand car models, paired with compelling headlines, strong CTAs, and irresistible service-based offers.
Attribution & Tracking Setup
Implemented keyword-level attribution and advanced call tracking, allowing us to measure what truly moved the needle, and double down on what worked.
Location-Based Targeting Strategy
Used geo-targeting to focus spend on the highest-value areas across Southern California while filtering out noise, ensuring relevance and efficiency.
Campaign Optimization Framework
Continually tested and refined ad copy, headlines, CTA placement, and landing page structure to lower CPC, boost CTR, and maximize return on ad spend.
Data-Driven Optimization
We leveraged real-time campaign data to refine our strategy with agility, aligning marketing efforts with evolving business goals and supporting operational efficiency across the board.
With a clear brand voice, hybrid-focused targeting, and data-driven messaging, we scaled marketing efforts quickly and efficiently, continuously aligning with business goals and testing new strategies to support sustainable growth.
What We Implemented
Brand & Positioning Strategy
Created a bold, trustworthy brand identity rooted in visual clarity and market differentiation, designed to stand out in a saturated SoCal hybrid repair space and scale with the business.
Conversion-Ready Digital Experience
Launched streamlined landing pages focused on lead capture and call generation, with clear messaging, strong offers, and UX tailored to hybrid battery buyers.
Performance Marketing Engine
Developed and launched targeted Google Ads campaigns with precise keyword and location targeting aligned with service capacity and vehicle models
Full-Funnel Attribution & Feedback Loops
Set up call tracking, keyword-level attribution, and regular performance reviews to inform creative iterations, budget adjustments, and business decisions in real-time.